Ann Taylor Loft is a sister brand to Ann Taylor that is geared toward the everyday woman who is looking for a stylish, comfortable look for both work and every day. The first Loft was opened in 1996 as an extension of the original Ann Taylor brand. It offers more relaxed fashions for work and home, in the "upper moderate" priced category, offering style and value to customers.
Richard Liebeskind is the founder of Ann Taylor Stores Corp., which began in 1954. The first Ann Taylor store was opened in New Haven, Connecticut in 1956. The name came from the style of a best selling dress at Liebeskind’s father’s store, the "Ann Taylor”. Liebeskind’s father gave him the dress and the name for good luck. Liebeskin decided to keep the name because “Ann” seemed to be a very good New England name, and “Taylor” evoked the image of tailored clothing. From there, name created the ideal identity of classic woman's apparel which many women relate to to this day.
No comments:
Post a Comment